Andy Cochrane's profile

IBM THINK Exhibit

Andrew served as the technical supervisor guiding the technology used on the exhibit data wall and multi-screened film. 
 
Channeling the spirit of the awe-inspiring experiential spectacle of the IBM Pavilion at the 1964 World’s Fair, SYPartners forged a creative partnership with Mirada to design a new, expansive, multi-platform interactive exhibit that would chronicle some of the great discoveries, inventions, trials, errors, and triumphs that have paved humanity's long road to improving the way we live and function, and show how such significant advances—how humans go about accomplishing them—tend to follow the same distinct, repeatable pattern of progress. Just as importantly, the exhibit strove to highlight pivotal present-day advances, innovators, and future trends born of these centuries of scientific progress.
 
The overall exhibit experience was designed and constructed to flow seamlessly, taking audiences through three unique consecutive stages – a fluid three-act structure, if you will: 1) a massive exterior data visualization wall; 2) a 14-minute, fully immersive, "multiple-surround-screen" film; and 3) a final "deep dive" learning segment, wherein audiences could engage with, and navigate their own way through, countless aspects of the history and future of human science via giant interactive touch screens. A more detailed case study of the exhibit can be found at Mirada.com.
IBM THINK Exhibit
Published:

IBM THINK Exhibit

Andrew served as the technical supervisor guiding the technology used on the exhibit data wall and multi-screened film.

Published: